Vitara as the new `people’s car’

My Vitara inside the garage

Is it just me, or is the Vitara slowly becoming the new “people’s car?”

I’ve noticed a lot of old-model Vitaras in Metro Manila since June 2005 when I bought a second-hand one.

In the UP Diliman campus alone, I know that a Math professor drives a black one, while an English professor’s color of choice for his Vitara is cream.

My wife and I have spotted numerous old-model Vitaras not only in Marikina where we live, but also in other areas like Rizal, Quezon City and Manila. I’ve actually seen blue ones, exactly the one we have, twice already – one exiting the Ateneo campus and the other parked along C-5.

A quick check at some websites shows that a second-hand 1996 Vitara (depending on, among others, the mileage and accessories) costs P255,000-P258,000 and P270,000.

I doubt if the prevalence of old-model Vitaras shows increased purchasing power among  poor Filipinos. In other words, the situation does not mean that most people can now afford to buy cars worth more than P200,000.

The perceived ubiquity, after all, does not in any way negate the reality of low wages and high cost of living. In the same way that Metro Manila is not the Philippines, the kind of cars that we see on roads does not reflect the social situation.

Even granting for the sake of argument that the Vitara is now the new “people’s car,” it should not be meant synonymous with the phrase “poor man’s car.”

The latter, as you know, is an oxymoron: The poor find it hard to buy a car due to the prohibitive cost of not just buying but maintaining one.

In my case, I was only fortunate to be offered an opportunity to buy one at a very, very, very low price. Why did this happen? The title of a June 2007 article for Pinoy Weekly already gives you an answer: Palibhasa, aktibista.

2 thoughts on “Vitara as the new `people’s car’”

  1. Hi Danny,

    Sorry for not visiting often. The Vitara is actually a good vehicle. I believe its the Jimny and Samurai abroad. The newer version sucks. I loved the funny signs.

    Reply: No need to apologize. The Vitara actually is called Escudo or Sidekick abroad. The Samurai is considered a precursor of the Vitara which was manufactured by Suzuki from the mid-80s to the mid-90s. You don’t like the Grand Vitara? I actually like it though it’s too big to fit in our small garage. Besides, my wife and I agreed that we will not buy a vehicle that’s more expensive than our house. So I guess I’ll hang on to the old Vitara for a while. Cheers!

  2. Pipo from the Vitara Club of the Philippines. I’ve seen this rig before when I was passing by UP Campus. Do you still own it Sir? Maybe you can join us sometime in one of our eyeballs so you can be in the company of fellow enthusiasts or as we like to call it…Vitarantados…
    I myself own a Mica Blue Pearl 2001 Vitara PLUS edition…
    You can find us on FB too…
    Vitara Club of the Philippines…

    Reply: Yes, I still own it. I will check out your FB account. Vitarantados is such a creative name. Thank you for your comment.

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